This Privacy Policy explains how Clariti Media Ventures Pvt. Ltd (“Clariti”, “we”, “us”, “our”) collects, uses, discloses and protects digital personal data when you use our website https://www.clariti.tech and related services.
It is drafted to reflect the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025(together the “DPDP Law”), as notified by the Government of India.
Where the DPDP Law applies, Clariti acts as a Data Fiduciary and you are a Data Principal in relation to your personal data.
By using the Site or by giving us your personal data, you agree to the practices described here.
1. Scope and who this applies to
This Policy applies to:
- Visitors to clariti.tech
- People who submit forms, request demos or contact us
- Representatives of our customers and prospective customers whose business details we process
It does not cover our internal HR data or offline processes that are not digitised. Those are handled under separate internal policies.
This Policy focuses on digital personal data, which includes data originally collected digitally and data that is later digitised, as defined under the DPDP Law.
2. Key definitions
For simplicity:
- Personal data means any data about an individual who is identifiable by or in relation to that data.
- Data Principal means the individual to whom the personal data relates.
- Data Fiduciary means an entity that determines the purpose and means of processing personal data.
- Data Processor means an entity that processes personal data on behalf of a Data Fiduciary.
We are usually a Data Fiduciary for website and marketing data. For marketplace performance data, we may act as a Data Processor on behalf of our clients, depending on contract terms.
3. What personal data we collect
3.1 Data you provide directly
When you:
- Fill out contact or demo forms
- Request information or proposals
- Subscribe to updates
- Communicate with us by email, phone or other channels
You may share:
- Name
- Business email address
- Phone number
- Company name
- Role or designation
- Any other information you type into free text fields
If you share personal data of others, you must have authority to do so.
3.2 Data collected automatically
When you visit the Site, we automatically collect limited technical data, such as:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited, time and date of visit, time spent
- Referring site or campaign
- Approximate location based on IP
We use cookies, tags, pixels and similar technologies for this.
3.3 Client and marketplace data
If you are a client and connect marketplaces such as Amazon, Flipkart or Myntra to Clariti, or otherwise share performance data, we may process:
- Campaign and ad performance data
- Product listing and catalog data
- Spend, sales and attribution fields
- Audience related segments provided by you or the marketplaces
- Other metadata needed to run and optimise campaigns
This data is primarily processed under your contract with us and is usually business or product data. To the extent it includes personal data, we handle it under the DPDP Law and this Policy, or under your specific contract if that is stricter.
We do not use your marketplace data to build unrelated consumer profiles or to sell data to third parties.
4. Why we process your data and on what basis
Under the DPDP Law, processing must be for a lawful purpose and based on consent or on specific legitimate uses defined in the Act.
We process your data for the following reasons:
1. To run and secure the Site
- Operating, monitoring and improving the website
- Preventing fraud, abuse and security incidents
2. To respond to you
- Handling demo or contact requests
- Answering questions and providing support
- Following up on business opportunities
3. To provide and improve our services
- Onboarding andservicing clients
- Analysing usage patterns to improve Clariti’s offerings
- Training and tuning our internal analytics and AI models, where allowed
4. For marketing and communication
- Sending product updates, invites and thought pieces to business contacts
- Only where you have given consent or where the DPDP Law permits such business to business communication
5. For legal, compliance and risk management
- Complying with Indian law, responding to lawful requests, maintaining records
- Enforcing agreements and protecting our rights and those of others
We rely on:
- Your consent, where required
- Legitimate uses under the DPDP Law, such as processing necessary for service delivery, legal compliance, or enforcement of legal rights
- Our legitimate interests in operating a secure, reliable and useful service, where this does not override your rights
5. Consent and withdrawal
Where we rely on consent:
- We will provide a clear notice explaining what data we collect, for what purpose, and how you can withdraw consent, in language that is clear and plain as required under the DPDP Law.
- Consent will be free, specific, informed, unconditional and unambiguous, given by a clear affirmative action such as ticking a box or clicking a button.
You can withdraw consent at any time by:
- Using the unsubscribe link in an email, or
- Emailing us at support@clariti.tech with your request
Withdrawal does not affect processing already carried out but we will stop the processing that relied on that consent, unless another lawful basis applies.
6. Your rights as a Data Principal
The DPDP Law gives Data Principals several rights over their personal data, such as:
1. Right to access information
You can ask us to confirm if we are processing your personal data and request a summary of such data and key processing details.
2. Right to correction and erasure
You can ask us to correct or update inaccurate or incomplete personal data and to erase data that is no longer necessary for the purpose for which it was processed, subject to legal retention obligations.
3. Right to withdraw consent
Where processing is based on consent, you can withdraw that consent as explained above.
4. Right to grievance redressal
You can raise a grievance with us and, if not satisfactorily resolved, you may escalate it to the Data Protection Board of India in accordance with the DPDP Law once fully operational.
5. Right to nominate
You may be able to nominate another individual to exercise your rights in case of death or incapacity, in line with the DPDP Law and related rules.
To exercise these rights, email us at support@clariti.techwith:
- Your full name
- Contact details
- A clear description of your request
We may need to ask for additional information to verify your identity before acting on your request. There may be legal or contractual limits to what we can delete or modify, but we will explain if we cannot fully comply.
7. Your duties as a Data Principal
Under the DPDP Law, Data Principals also have certain duties, including:
- Not impersonating another person while providing personal data
- Providing authentic and correct information
- Not suppressing material information when exercising rights such as correction or erasure
When you share information with Clariti, you are expected to follow these duties.
8. Children’s data
Our Site and services are designed for adults in a business context and are not directed at children under 18.
We do not knowingly process personal data of children. We do not offer services aimed specifically at children, nor do we knowingly conduct tracking, behavioural monitoring or targeted advertising to children, in line with the DPDP Law.
If you believe we have collected personal data of a child, contact us at support@clariti.tech and we will take appropriate steps to delete it or bring processing into compliance.
9. Cookies and analytics
We use cookies and similar technologies:
- To make the Site work
- To understand how visitors use the Site
- To improve content, navigation and performance
You can manage or block cookies through your browser settings. Some parts of the Site may not function properly if you block essential cookies.
Where analytics or other third party tools are used, their handling of data is subject to their own privacy policies.
10. Sharing and disclosure of personal data
We do not sell your personal data.
We may share personal data in these situations:
1. Service providers
With third parties who provide services such as hosting, analytics, CRM, email and customer support. They act as Data Processors and are contractually bound to use the data only for providing services to us and to protect it appropriately.
2. Marketplaces and partners
For clients who connect marketplaces or other platforms, we may exchange data as needed to operate campaigns and analytics, consistent with client contracts and platform terms.
3. Legal and compliance
Where required bylaw or in response to valid legal process, or to protect our rights, property or safety or those of others.
4. Corporate transactions
In connection with a merger, acquisition, restructuring or sale of assets, personal data may be shared with relevant counterparties, subject to appropriate safeguards.
11. International transfers
Our primary operations are in India, but some of our service providers may be located in other countries.
If personal data is transferred outside India:
- We will do so in line with the DPDP Law, including any notifications specifying countries or territories where transfers are restricted or permitted.
- We will put in place appropriate contractual or other safeguards where required.
We will not transfer personal data to any country that the Government of India has expressly restricted for such transfers, except as allowed under the DPDP Law.
12. Security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction. These may include:
- Access controls and authentication
- Network and application security measures
- Data minimisation and role based access
- Internal policies and periodic reviews
No system is perfectly secure, but we aim to keep risk within a reasonable level given the nature of the data and our business.
13. Retention
We keep personal data only for as long as necessary for:
- The purposes described in this Policy
- The duration required under contracts with our clients
- Compliance with legal, regulatory, tax, accounting and reporting obligations
- Resolving disputes and enforcing agreements
After that, we will delete or anonymise the data or, if immediate deletion is not possible for technical reasons, we will securely store it and isolate it from further processing until deletion is possible.
14. Data protection and grievance contact
Clariti designates its internal compliance function to handle data protection and privacy matters, including grievances under the DPDP Law.
Data Protection and Grievance Contact
Clariti Media Ventures Pvt. Ltd
B 4, Himmatlal Park, Nr Azad Society, Satellite, Ahmedabad15, Gujarat, India
Email: support@clariti.tech
If you have a concern about how we handle your personal data, contact us first. We will aim to acknowledge and respond to grievances within the timelines required under the DPDP Law and rules.
If you are not satisfied with our response, you may have the right to escalate your grievance to the Data Protection Board of India once fully functional, as provided under the DPDP Law.
15. Third party sites
The Site may contain links to websites or services that are not operated by Clariti. We are not responsible for the privacy practices or content of those third parties. Your use of those sites is at your own risk and governed by their policies.
16. Changes to this Policy
We may update this Privacy Policy to reflect changes in:
- Our business and services
- Applicable laws, including the DPDP Law and its rules
- Our data handling practices
When we make changes, we will update the “Last updated” date at the top of this page. If changes are significant, we may also provide a more prominent notice.
Your continued use of the Site after changes take effect means you accept the updated Policy.
17. How to contact us
For any questions, requests or complaints about this Privacy Policy or our handling of personal data, contact:
Clariti Media Ventures Pvt. Ltd
B 4, Himmatlal Park, Nr Azad Society, Satellite, Ahmedabad15, Gujarat, India
Email: support@clariti.tech